Beyond Starwood, American Airlines is also working on Apple Watch -- both are using, the software toolkit Apple built for third-party app development. The specific context wasn't given for its use with American, but one can easily imagine using Apple Watch as your electronic boarding pass. City Mapper, a popular transit app on mobile, is getting an Apple Watch version, as are home-automation apps from Lutron and Honeywell. BMW is apparently creating a tool for finding your car with the Watch. These are the 'internet of things' applications for Apple Watch -- home automation, location guidance, personal-object retrieval, etc. And then, of course, there's stuff like Twitter and Pinterest. Twitter is relatively fully featured from the looks of the brief demo shown: You can tweet from it, as well as browse your timeline and such.

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Pinterest acts more like a reminder list, letting you know when you're physically close to something you've pinned. We'll assuredly hear more about Apple Watch apps as the trio of watches launch sometime in early 2015. Free Internet Sharing Software Download there. And hey, maybe you're making a really cool app? Or you know of one that's in the works?